There was a time not that long ago when the idea of putting a photo of me anywhere near my website—much less the idea of becoming the face of my business—was met with a swift “nope.”
Admittedly, it’s somewhat ironic. You see, while a lot of people are afraid of things like public speaking and training, none of that phases me in the least. I do brand discovery sessions and branding presentations in front of groups of stakeholders and decision-makers all the time. But putting myself out there in the digital world? Well, THAT was infinitely more uncomfortable.
Thanks to a woman I’ve come to know and admire a great deal, Alison J. Prince, I have slowly begun to change that perspective. She built several multi-million-dollar businesses almost exclusively from behind the anonymity of her computer screen. The very idea of speaking in front of people was a most definite no-go.
A few years ago, she did the unthinkable and launched a business to teach others what she knows. That meant stepping in front of a camera. It meant her doing presentations to thousands of people digitally—and eventually even in person. I watched her captivate a room of more than 200 people as she shared some of the most challenging lessons she’d learned as an entrepreneur. If you’d asked her two years ago if she’d do it, she would have said a resounding “no.” But she overcame her fear to help others and inspire them.
Ultimately, I figured that if she could do it, so could I. Here are some of the reasons I decided to go for it:
- If there’s one thing I’ve learned as I’ve worked on helping businesses identify and develop their brands, it’s that authenticity is an absolute must. Just as it makes sense for those businesses, it makes sense for mine. I am my business, so I might as well get comfortable with showing it.
- When I launched my business, I thought that emphasizing my teamwork-centered approach would sound more appealing to clients. Over the last 5 years, I’ve learned that my clients enjoy the personalized attention I can provide as a solopreneur. They also appreciate the fact that I bring in graphic designers or other professionals if needed—but that I remain a single point of contact as well as their go-to writer.
- We live in a time when technology has given us the chance to communicate easier, and yet we feel far more disconnected. I want to change that for the clients with whom I already work (and for those with whom I will work in the future.) Being willing to be the face of my business opens the first door to real connection.