Where Do Ideas Come From?

Ideas, marketing content, writing, brainstorming

  The Idea of Ideas Not long ago I had the chance to have a lunch meeting with a colleague I’d only worked with on a very limited basis. We were reviewing a project, and as we went over various options I kept tossing out messaging lines and ideas left and right. It caught him […]

Giving Social Media “A Voice”

Giving social media a voice, Box 117 Creative, Billings, MT

The Most Common Social Media Challenge for Small Businesses More business than ever are tossing their hats into the social media ring–and admittedly for good reason. Facebook, Instagram, Linked In and Twitter have been repeatedly proven as viable resources for generating new and repeat business. When small businesses approach me about their social media marketing […]

Getting Social (Media) With the Weather

Social Media, Billings, Montana, social media

I’m the first to admit that I don’t often call out a government agency for doing something right, but I doubt I’m not alone. So color me happy that I have the privilege of doing just that–especially when it’s because of their presence on social media.  Forecasting–and Broadcasting–the Weather on Social Media The U.S. National […]

To Thine Own Brand Be True

Lee jeans off brand in recent ad campaign

One of the most valuable assets any company has is its brand. That’s no secret among those in the marketing world, which is why there’s always a bit of surprise when a brand goes off brand.

Why I Love Writing for Websites

Box 117 Web Copy Typing

I {Heart} Writing Website Copy I have an admission to make: One of my favorite things on this earth (professionally, at least) is writing for websites. Many writers may not understand why; they may love technical writing or legal writing or creative writing (yeah–I like that one too) or writing hard-hitting journalistic pieces that topple governments […]

4 Reasons Writing Content for Your Own Business is Hard

small business owner write content

Having trouble writing content for your own business?  You’re not alone. One of the questions small business owners often ask is why they struggle with writing content for their websites. After all, they reason, shouldn’t they of all people be able to tell the world (and their potential customers) about who they are and what they […]