The Executive Group Website

The Executive Group is a recruitment firm located in Billings, Montana. Working with Echelon Design & Advertising and Webgrain, I had the opportunity to participate in the creation of a new website for the company. This was the first project I completed with The Executive Group, which required I invest the time needed to learn more about […]

Why Black Friday and I May Be Breaking Up

Black Friday and I, it seems, may be breaking up this year A two decades-old relationship is coming to an end, ruined by stores who fail to see the value of the Black Friday brand and the experience it provided.  It’s been nearly 20 years since the first time I set my foot out the […]

Why Good Web Writing Differs from Print Writing

As a writer, I’ve been told on more than one occasion that I need to “sharpen the proverbial pencil” on some of my copy. I think it’s safe to say that every writer has, and like most writers I’ve grown to celebrate a great editorial eye or well-conceived feedback. Occasionally, however, I do find that […]

I Mustache You to Be On Trend

Being aware of current trends and incorporating them into your communications strategy makes your company look and feel like a forward thinker, an organization who is a leader rather than a follower.   And really, isn’t that that where every great company wants to be? Working in the creative field, part of my job as […]

Oh Hail

As noted in this Entrepreneur post by Mikal Belicove, you have less than a second to make a first impression online–which means you could be losing potential business left and right if your website is dated (and think of what it means to your bottom line if don’t have a website at all.)

Telling Your Story

I’m always amazed how people are hesitant to tell their life stories. I’m also surprised at how many companies are equally as reticent to do the same. Oh sure–they’ll tell what products they sell or what services they offer, but they too often refuse to get to the heart of what makes them different, and that is their own story.