There was a time not that long ago when the idea of putting a photo of me anywhere near my website—much less the idea of becoming the face of my business—was met with a swift “nope.” Admittedly, it’s somewhat ironic. You see, while a lot of people are afraid of things like public speaking […]
The Most Common Social Media Challenge for Small Businesses More business than ever are tossing their hats into the social media ring–and admittedly for good reason. Facebook, Instagram, Linked In and Twitter have been repeatedly proven as viable resources for generating new and repeat business. When small businesses approach me about their social media marketing […]
One of the most valuable assets any company has is its brand. That’s no secret among those in the marketing world, which is why there’s always a bit of surprise when a brand goes off brand.
As noted in this Entrepreneur post by Mikal Belicove, you have less than a second to make a first impression online–which means you could be losing potential business left and right if your website is dated (and think of what it means to your bottom line if don’t have a website at all.)
Making Your Brand Stand Out A few days ago I had the opportunity to work with one of my clients on one of their RFP’s. We talked through presentation ideas, from content to binding and discussed key elements. What we all soon realized, however, was that our primary goal was this: simply stand out. Not […]
Why did you decide to create a website for your business or organization? Don’t worry, if you’re sheepishly thinking “because everyone else had one” or “people said I needed to put something up online” you’re not alone. In fact, there are countless business owners just like you who went through the process of buying a […]