Why did you decide to create a website for your business or organization?
Don’t worry, if you’re sheepishly thinking “because everyone else had one” or “people said I needed to put something up online” you’re not alone. In fact, there are countless business owners just like you who went through the process of buying a domain, adding some copy and launching a site perfunctorily, just another check on the long list of things you had to do.
You’re also not alone if you thought that creating a site was enough. Your full-time job, after all, is running a business. The odds of you gleefully looking forward to updating the site with new copy, videos or blog posts are slim, if not non-existent.
If this describes you, then you’re not going to love what I have to say next–but I need you to stay with me. If you want to make the most of your online investment, then you need to have–and execute–a content development plan is a must.
So what is content development? Google it, and you’re sure to find a lot of definitions. This is how I explain to my clients, however: content development is creating, organizing and strategically sharing articles, videos, graphics or other types of content to attract and engage with existing and potential customers.
Whether your company is B2B or B2C, a good content development strategy
- allows you to educate your audience about who you are and what you do
- keeps your website and other online properties looking and feeling new
- can, when executed with SEO in mind, improve your website page rankings
I’ll be discussing content creation in future posts, but if you have any questions or would like to talk about developing great content for your business, contact me today.
Blogging • Brand Message Development • Newsletter Content • SEO-Rich Content Development/Web Copywriting • Sales Materials